MDI understands Diversity Branding

Everyone needs a company that can make your concept or idea into a video reality, but one also needs to look to the future to compete with changing trends that affects your video’s impact and sustainability. That’s why media production is an ever evolving business.

The team at Media Design Imaging (MDI) has much experience with taking video and advertising to the next level. MDI was started by MBA members, not by video enthusiasts. MDI is known for being one of the elite production companies in the Cleveland area and its owner, Johnny Wu, is known as THE filmmaker in Ohio. This makes MDI and Wu a successful business endeavor. This claim has been supported by skill, relentless improvement, its ability to brand in a changing market.

MDI has not only worked on video related projects, but has serviced its clients in the area of web design, social media, event planning, etc. Those projects have placed our firm into a well-versed expert in producing, directing, promoting, and branding for businesses small or big alike.

In the past 12+ years, MDI has produced exceptional events such as the Independent Pictures’ Summer Crush, the Han Wai International Martial Arts Tournament, and Hollywood’s Charity Jam in LA which featured performers: Alicia Keyes, Steven Seagal, Kevin Bacon, and Uncle Kracker. MDI’s most recent continued success is the Cleveland Asian Festival, an event recognized as the “Top 5 Festivals to Kick-off the Summer” by Cleveland’s Plain Dealer in 2011. The 2^nd annual event concluded with over 31,000 people in attendance. The festival plans to return for a third year expecting double attendance with a national performing act. The Cleveland Asian Festival also received the Community Impact Award and the 2011 Excellence in Neighborhood Marketing Award presented by LiveCleveland!.

The MDI team has ventured into the non-profit businesses sector and has assisted in shaping Cleveland’s diverse community with its civic and cultural involvement. This, undoubtedly, has helped MDI to market and brand to many different cultures and businesses. MDI understands diversity. MDI understands branding.

Branding is the total sum of visual and verbal communication that establishes the personality and experience of a product, company or service. It‘s about creating an emotional connection with a product or business through a variety of communication vehicles.

Branding is also about understanding the needs of your consumer. This is done by integrating your brand’s marketing strategy through every point of contact with the consumer. Connections develop and are continuously renewed.

With the ever changing populace in the United States, a generic marketing or branding effort will no longer provide the return result of your investment.  No longer you can create ‘one’ message that will fit them all. The world has evolved globally and branding strategies must evolve, as well. The 2010 Census released data that further underscores why marketers must begin sharpening their distinctions between general and multicultural markets.

With MDI’s vast knowledge and understanding of diversity, we are pleased to announce our partnership with Cleveland’s elite branding firm Sampson Carnegie, to offer you “Dynamic Multicultural Branding” strategies.
For brands to succeed across different cultures, they need to adopt and adapt. A Brand is just like a person. It will evolve and develop to a larger degree. This transformation is always based on societal changes that influence a culture. Understanding these changes in society requires careful observation, research, and a non-judgmental perspective. Dynamic Multicultural Branding can offer strategies that speak directly to the targeted culture, region, and demographic.

Ultimately, we believe that long term consumer loyalty is developed through a keen understanding of the brand’s relation to the consumer’s lifestyle and preferences.  In the process, the brand itself becomes ageless. It evolves and develops in an identical manner to the consumer by adapting and adopting. Dynamic Multicultural Branding has adopted the new digital era of branding (Social Media, Webpisodes, etc.) and adapted it to a changing world that will grow your business’ brand.

Consulted Clients include:

• Asia Plaza
• Asian Town Center
• AsiaTown Master Plan
• Asian Services in Action (ASIA)
• Cherry Central China
• City of Cleveland / Council Ward 8
• Cleveland Asian Festival
• Cleveland Cultural Gardens’ One World Day
• Cuyahoga County Board of Health
• Dia de los Muertos Festival
• Green Apple USA
• Home Depot Steelyard Branch
• International Folk Festival
• IX Center Indoor Amusement Park
• Lonely Girl Waltz, MTV China
• Maltz Museum of Jewish Heritage
• Margaret Wong and Associates
• Mountaineer Casino
• OCA Image TV
• OCA National
• Paganini Cooking China
• Presques Isle Downs and Casino
• St. Clair Superior Development Corp.
• Vitamix Pacific Rim Division
• WVIZ/Ideamstream Community Board